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SEA 2 and SEA 419 – Legislative Summaries – Potentially Reduce Tax Liability for Businesses

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SEA 2: Leveling the playing field for the federal SALT deduction SEA 2 provides new tax relief to Hoosier businesses, including many small businesses, while being revenue-neutral to the state government. It achieves these goals by changing state law to maximize a federal income tax deduction for “pass-through” entities (like LLCs and S-Corps) – specifically…

Getting Ready for 2024

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Getting Ready for 2024 In the bustling world of small business, as entrepreneurs and professionals, we often find ourselves caught in the whirlwind of routines, habits, and attachments that no longer serve our growth, personally or professionally. In the pursuit of success, we accumulate emotional baggage, physical clutter, mental burdens, and antiquated processes that hinder…

Why Should Business Owners Utilize Google Analytics?

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A program offered by Google helps businesses and marketers collect data from clientele. Web traffic and demographics using Google Analytics assists in marketing campaigns and content strategies. Why should a small business in Henry County use this software? A New Castle local, Christy Ragle (pictured), owner of Whole-Heart Communications, said that Google Analytics is the…

What Does It Mean to Be a Chamber Member?

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The Hidden Value Behind Chamber Membership Traditionally, a chamber of commerce was a membership organization that supports the interests of its business members. It is not affiliated with the government, nor is it a charity. The chamber is separate from the Better Business Bureau. Now that we’ve explained the traditional notion of chamber membership, let’s…

Ten 2023 Trends Hand-picked for Small Business

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Whether you sell food, things, or services, we’ve brought together a round-up of trends that you can incorporate into your business in 2023 for increased revenue and better market traction. Ten 2023 Trends for Small Business 1. According to Architectural Digest, kitsch is in. From vacation rentals to home décor, over-the-top is just the beginning.…

Popular Misconceptions About Shopping Small That Are Holding Your Customers Back

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As I’m writing this, we’re closing in on two weeks until Christmas. That means businesses with ecommerce options are quickly counting down deadlines for Christmas deliveries. This is the perfect time for local small business to shine because you can promise customers holiday smiles quicker than they can be delivered in online purchases. However, there…

How Small Business Season Keeps Money in Our Community

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By now you’ve likely seen the statistics that shopping small/local keeps roughly $68 out of every $100 in our community, whereas shopping at a national chain means about $43 remains here. Why is that important and what does it mean to you and your family? A lot more than you may think. How Small Business…

7 Ways to Get Your Business Ready for the Holidays

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The holidays are right around the corner and that can be a big spend time whether you’re in retail, hospitality, or services. It can also be a lucrative time for your employees as many people generously tip at the end of the year. But good tippers want a great experience and if your business isn’t…

How to Build Untiring Customer Loyalty

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Customer loyalty is essential to strong sales. After all, it’s easier to get repeat sales than it is to convince a new consumer to buy from you. But customer loyalty is something grown and nurtured, not bought or ordered. It takes time. That time investment is worth it because it means more revenue and sticking…

Now Is the Perfect Time to Tell Your Business Story

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Telling your business story is a compelling way to get your audience more invested in you and to help build know, like, and trust. But your business story shouldn’t be a dry About Us page filled with dates you first opened and how many locations you’ve been through over the course of your business history.…

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