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Ten 2023 Trends Hand-picked for Small Business

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Whether you sell food, things, or services, we’ve brought together a round-up of trends that you can incorporate into your business in 2023 for increased revenue and better market traction. Ten 2023 Trends for Small Business 1. According to Architectural Digest, kitsch is in. From vacation rentals to home décor, over-the-top is just the beginning.…

Popular Misconceptions About Shopping Small That Are Holding Your Customers Back

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As I’m writing this, we’re closing in on two weeks until Christmas. That means businesses with ecommerce options are quickly counting down deadlines for Christmas deliveries. This is the perfect time for local small business to shine because you can promise customers holiday smiles quicker than they can be delivered in online purchases. However, there…

How Small Business Season Keeps Money in Our Community

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By now you’ve likely seen the statistics that shopping small/local keeps roughly $68 out of every $100 in our community, whereas shopping at a national chain means about $43 remains here. Why is that important and what does it mean to you and your family? A lot more than you may think. How Small Business…

7 Ways to Get Your Business Ready for the Holidays

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The holidays are right around the corner and that can be a big spend time whether you’re in retail, hospitality, or services. It can also be a lucrative time for your employees as many people generously tip at the end of the year. But good tippers want a great experience and if your business isn’t…

How to Build Untiring Customer Loyalty

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Customer loyalty is essential to strong sales. After all, it’s easier to get repeat sales than it is to convince a new consumer to buy from you. But customer loyalty is something grown and nurtured, not bought or ordered. It takes time. That time investment is worth it because it means more revenue and sticking…

Now Is the Perfect Time to Tell Your Business Story

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Telling your business story is a compelling way to get your audience more invested in you and to help build know, like, and trust. But your business story shouldn’t be a dry About Us page filled with dates you first opened and how many locations you’ve been through over the course of your business history.…

Using Existing Facebook Groups to Grow Your Business

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If your town is like most, there are several Facebook groups that have formed around living, working, and/or playing in your area. Some are private and you’ll need to request to join. Others are public. Some groups are loosely veiled business generators for community leaders or professionals (often real estate agents) who recognize how important…

What’s Your Biggest Marketing Challenge?

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When a business operator finally decides they need someone focused on their marketing, and they resolve to hire for the position, it usually goes something like this: “This position will be in charge of posting to our social media channels.” But if that’s all you’re doing, you can put that in the hands of the…

Are You Ready for These 3 Workplace Trends?

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Workplace trends come and go like snack carts, but these trends may very well revolutionize the way we work because they are just so darn appealing to most employees. But before we go into these workplace trends, know that they are not for everyone. Your business may not be able to function if you put…

5 Components of a Stand Out Job Description in 2022

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5 Components of a Stand Out Job Description in 2022 The past two years have brought about a lot of change in business. But many companies haven’t reevaluated their job descriptions. Every time they have a position to fill, they search a hard drive (or folder) and post it. This won’t keep you competitive in…

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