What Does It Mean to Be a Chamber Member?
What Does It Mean to Be a Chamber Member? The Hidden Value Behind Chamber Membership Traditionally, a chamber of commerce was a membership organization that supports the interests of its business members. It is not affiliated with the government, nor is it a charity. The chamber is separate from the Better Business Bureau. Now that…Read More
Ten 2023 Trends Hand-picked for Small Business
Ten 2023 Trends Hand-picked for Small Business Whether you sell food, things, or services, we’ve brought together a round-up of trends that you can incorporate into your business in 2023 for increased revenue and better market traction. Ten 2023 Trends for Small Business 1. According to Architectural Digest, kitsch is in. From vacation rentals to…Read More
Popular Misconceptions About Shopping Small That Are Holding Your Customers Back
Popular Misconceptions About Shopping Small That Are Holding Your Customers Back As I’m writing this, we’re closing in on two weeks until Christmas. That means businesses with ecommerce options are quickly counting down deadlines for Christmas deliveries. This is the perfect time for local small business to shine because you can promise customers holiday smiles…Read More
How Small Business Season Keeps Money in Our Community
How Small Business Season Keeps Money in Our Community By now you’ve likely seen the statistics that shopping small/local keeps roughly $68 out of every $100 in our community, whereas shopping at a national chain means about $43 remains here. Why is that important and what does it mean to you and your family? A…Read More
7 Ways to Get Your Business Ready for the Holidays
7 Ways to Get Your Business Ready for the Holidays The holidays are right around the corner and that can be a big spend time whether you’re in retail, hospitality, or services. It can also be a lucrative time for your employees as many people generously tip at the end of the year. But good…Read More
How to Build Untiring Customer Loyalty
How to Build Untiring Customer Loyalty Customer loyalty is essential to strong sales. After all, it’s easier to get repeat sales than it is to convince a new consumer to buy from you. But customer loyalty is something grown and nurtured, not bought or ordered. It takes time. That time investment is worth it because…Read More
Now Is the Perfect Time to Tell Your Business Story
Now Is the Perfect Time to Tell Your Business Story Telling your business story is a compelling way to get your audience more invested in you and to help build know, like, and trust. But your business story shouldn’t be a dry About Us page filled with dates you first opened and how many locations…Read More
Using Existing Facebook Groups to Grow Your Business
Using Existing Facebook Groups to Grow Your Business If your town is like most, there are several Facebook groups that have formed around living, working, and/or playing in your area. Some are private and you’ll need to request to join. Others are public. Some groups are loosely veiled business generators for community leaders or professionals…Read More
What’s Your Biggest Marketing Challenge?
What’s Your Biggest Marketing Challenge? When a business operator finally decides they need someone focused on their marketing, and they resolve to hire for the position, it usually goes something like this: “This position will be in charge of posting to our social media channels.” But if that’s all you’re doing, you can put that…Read More
Are You Ready for These 3 Workplace Trends?
Are You Ready for These 3 Workplace Trends? Workplace trends come and go like snack carts, but these trends may very well revolutionize the way we work because they are just so darn appealing to most employees. But before we go into these workplace trends, know that they are not for everyone. Your business may…Read More