| BUSINESS
DEVELOPMENT ... START PLANNING TODAY!
Where
are you going? How are you going to get there? What is it going
to take? Many businesses do start-up plans, but all businesses
need to do an annual evaluation. Your chances of success increase
greatly when you have a detailed blueprint to follow. Also,
the exercise of creating a plan forces you to think through
issues that might otherwise be overlooked, such as:
- Who
are my competitors?
- How
big is the target market?
- How
can I reach this target market?
- How
much cash flow does my business generate?
- What
is my company's profit and loss?
- How
much should I allocate for advertising?
- What
kind of marketing works best in my area?
- How
can I minimize my tax obligations?
- What
are my future employment needs?
Also
consider personal items:
- How
will I pay for my child's college education?
- Would
I lose the business if I took a two week vacation?
- When
can I retire?
You
can incorporate these and other elements into a comprehensive
business plan that puts your company above the rest. Also, don't
forget the services of the Small Business Development Center.
In addition to business plans and advice, they have access to
great demographic material to plan your next strategy and assist
in marketing. There is no charge for their services!!
Contact:
Rick
Leibowitz
East Central Indiana SBDC
P.O. Box 1912
Muncie, IN 47308
(765)
748-2000
rleibowitz@isbdc.org
www.isbdc.org
|
